Aktueller „Consumer Eye Commerce Report“ von GroupM zeigt:
Über die Hälfte der Offline-Shopper zeigt sich offen für mehr Online-Käufe.
Die Einkaufsgewohnheiten der Deutschen werden zunehmend hybrid.
Nur jede:r Vierte plant eine verstärkte KI-Nutzung beim Shopping.
Online-Shopping etabliert sich bei den deutschen Konsumentinnen und Konsumenten immer weiter, kann den stationären Handel aber noch nicht ersetzen. Trotz der zunehmenden Digitalisierung und Verlagerung vieler Konsumgewohnheiten in den digitalen Raum bleibt das haptische Erleben von Produkten für viele Menschen wichtig. Dies zeigt der aktuelle „Consumer Eye Commerce Report“ von GroupM. Mehr als jede:r Zweite (57 Prozent) möchte ein Produkt demnach erst sehen oder fühlen, bevor
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