GMI (Global Market Insite, Inc.), a provider of global market intelligence solutions, today announced that MacGroup based in Cincinnati, Ohio (www.macgroup-iq.com) has selected its Net-MR market research software suite for data collection. MacGroup is a fast-growing agency that designs custom modeling solutions through the simulated integration and optimization of media mix, brand, pricing, sales channel and customer satisfaction data. These unique models help marketing and sales organizations gain an accurate understanding of the return on their marketing communications investment, and provide actionable, value-added knowledge that enable marketers to react to real-world scenarios and challenges successfully. Together with its global footprint
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