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E-Mobilität braucht Emotionen

Expertendiskussion des CleanEnergy Projects zum Thema „Elektromobilität“ zeigt: Die Etablierung der Elektromobilität benötigt Umdenken, Emotionen und Informationstechnologie

(PresseBox) (Garching, )
Die Experten des CleanEnergy Project Roundtables zum Thema Elektromobilität waren sich einig - die Elektromobilität wird kommen. Nur wann und wie die Ablösung der Benzinmotoren kommen wird, darüber herrschte unterschiedliche Meinung. "Elektrofahrzeuge können schon heute die Erwartung der Kunden zum größten Teil erfüllen", hieß es auf der einen Seite. "Solange die E-Fahrzeuge nicht in Mobilitätskonzepte eingebunden oder mit Zusatzantrieben ausgerüstet sind, wird E-Mobilität nie funktionieren", argumentierten die etwas kritischeren Fachleute. Das Fazit der Experten-Runde: Damit sich Elektroautos auf dem Markt etablieren können, sind eine emotionale Kundenansprache und der Einsatz intelligenter Informationstechnologien genauso nötig, wie ein Umdenken in der Gesellschaft.

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