Im Rahmen von vier groß angelegten Studien haben die Mobile Units des Hamburger Vermarkters und der Digitalagentur erstmals bei verschiedenen mobilen Kampagnen von Unternehmen aus ganz unterschiedlichen Branchen die Wirkung von Mobile Advertising anhand von vier Parametern untersucht. Aus den durchgängig positiven Wirkungseffekten lassen sich vier Thesen ableiten: Mobile Ads fallen auf, prägen sich ein, verbessern das Markenimage und steigern die Kaufbereitschaft.
Das im Auftrag von G+J EMS Mobile und Plan.Net Mobile von nurago, Interrogare und mediaresearch42 durchgeführte Mobile Branding Barometer beschäftigt sich mit zentralen Fragen rund um das Wirkpotenzial von Mobile Werbung. Ziel dieser in Deutschland ersten quantitativen Werbewirkungsstudie
Das im Auftrag von G+J EMS Mobile und Plan.Net Mobile von nurago, Interrogare und mediaresearch42 durchgeführte Mobile Branding Barometer beschäftigt sich mit zentralen Fragen rund um das Wirkpotenzial von Mobile Werbung. Ziel dieser in Deutschland ersten quantitativen Werbewirkungsstudie
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Cgbeaym Hqusnkutjuock mqepwa Ecs dfnkt glc.wtmw-zoi-atvsl.tce
