More and more consumers also want to access online video content on their television too, so they are opting to buy a Smart TV. In the first half of 2017, these purchases already made up half of all television set sales worldwide*. The sales of Ultra HD/4K appliances and TVs with OLED technology continued to rise. These are GfK's findings for the global TV market on the occasion of IFA 2017 in Berlin.
About 59 percent of all of the television sets sold in the first six months of 2017 worldwide* were Smart TVs, which means that they can
About 59 percent of all of the television sets sold in the first six months of 2017 worldwide* were Smart TVs, which means that they can
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