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NIQ-Studie zur Kaufkraft 2026: Österreich und Deutschland eng beieinander, Schweiz mit großem Vorsprung

Regionalisierte NIQ Kaufkraftdaten für die Schweiz, Österreich und Deutschland

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Auch im Jahr 2026 liegen die Schweizer bei der Kaufkraft im deutschsprachigen Raum wieder auf Platz eins. Mit einer durchschnittlichen Pro‑Kopf‑Kaufkraft von 54.730 Euro steht ihnen deutlich mehr Geld für Konsum und Sparen zur Verfügung als den Österreichern mit 31.454 Euro und den Deutschen mit 31.193 Euro. Die aktuellen Kaufkraftstudien 2026 von NIQ Geomarketing verdeutlichen zudem, dass sich das Ausgabepotenzial nicht nur zwischen den Ländern, sondern auch innerhalb der jeweiligen Nationen regional stark unterscheidet.

Innerhalb der DACH‑Region weist jedoch Deutschland das stärkste Kaufkraftwachstum auf. Gegenüber dem revidierten Vorjahreswert steigt das verfügbare Nettoeinkommen der Schweizer und Österreicher 2026 nominal um 2,5
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.