GfK will present a new approach to distribution optimization for manufacturers of technical consumer goods at the IFA 2012 in Berlin. The new benchmark GfK Sales Index reveals the regional sales potential for technologically oriented consumer goods. The index allows manufacturers around the world to tap more turnover potential on-site.
GfK calculatesa new benchmark called GfK Sales Index on the basis of data obtained from its retail panel. This index reveals the turnover potential for technologically oriented consumer goods. Users of the data can quickly determine their degree of market exploitation by comparing the index to their actual turnover figures.
GfK calculatesa new benchmark called GfK Sales Index on the basis of data obtained from its retail panel. This index reveals the turnover potential for technologically oriented consumer goods. Users of the data can quickly determine their degree of market exploitation by comparing the index to their actual turnover figures.
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