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GfK GeoMarketing GmbH Werner-von-Siemens-Straße 9, Gebäude 6508 76646 Bruchsal, Germany http://www.gfk-geomarketing.com
Contact Mr Thomas Muranyi +49 7251 9295280
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GfK GeoMarketing GmbH

Deutsche geben 2023 deutlich weniger online aus

GfK Sortimentskaufkraft für den Online- und stationären Handel 2023 in Deutschland

(PresseBox) (Bruchsal, )
In Deutschland fließt wieder weniger Geld in den Online-Handel. 2023 stehen den Deutschen 17 Prozent weniger für ihre Online-Ausgaben zur Verfügung. Dabei gibt es zwischen den verschiedenen Produktgruppen jedoch große Unterschiede. So verzeichnet das Sortiment Uhren und Schmuck mit 44 Prozent den deutlichsten Rückgang, während das Sortiment Gesundheit und Pflege als einziges wächst. Das zeigt die neue GfK-Studie zur Sortimentskaufkraft 2023, die das verfügbare Ausgabepotenzial für 17 Sortimentsgruppen unterteilt nach stationärem und Online-Handel untersucht.

Mit 60 Euro pro Kopf geben die Deutschen 2023 für Gesundheits- und Pflegeprodukte online immer noch deutlicher weniger aus als stationär mit 516 Euro. Verglichen mit
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