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Gartner UK Ltd

Chinese Vendors Will Drive Growth of White-Box Smartphones and Tablets Through 2015

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Demand for affordable connected devices, mostly from emerging markets, is continuing to drive strong sales of white-box smartphones and tablets in 2014. Gartner expects the white-box smartphone market to grow 50 per cent, while the white-box tablet market will experience growth of 15.6 per cent (See Table 1).

A typical white-box device is created by a vendor using a turnkey solution based on application processors and reference designs. The device is targeted at affordable price points in segments across the mobile phone and tablet market. White-box devices can be sold through legal channels, or through "gray" or underground markets.

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