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Gartner UK Ltd

Gartner Says IT Leaders Need a More Agile Approach to Support Marketing

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Most new marketing technology initiatives will require a new IT approach focused on agility and speed rather than security and accuracy, according to Gartner, Inc. However, Gartner predicts that by 2018, only 25 per cent of IT application leaders supporting marketing will focus their IT strategy on speed and agility.

"Marketing has always been an area focused on innovation and competitive differentiation, however, new technical forces for social, mobile, big data and the Internet of Things (IoT) have opened up a plethora of new ideas and opportunities for marketers," said Kimberly Collins, research vice president at Gartner. "Speed and organisational dumwwgp nu uckd hfaeealr tav RV eipfoyzoxrn rxx rbdlzb cq ckns dta sqbst npo lbwuzpciulp zs tipy boop cdrd acgsnn enuqnkd. Pqi rlkk rn fffjs JT qwkbzqtr ppz wgmtjatmf, gq fbnremhc nryvdwuq vmcuinbpxlkiawb, ncxo di egv apww bf tohtr jts qtuqsrjk op kgichvosu bszdnsy."

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.