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Gartner Identifies Three Essential Competencies for the Digital Store

Analysts Discuss How Digital Business Is Changing the Retail Industry at Gartner Symposium/ITxpo 2015, 8-12 November in Barcelona, Spain

(PresseBox) (Barcelona, Spain, )
Digital business will touch every step of the customer shopping journey, so it’s crucial that the digital store, a digital business asset, delivers three competencies, according to Gartner, Inc. These competencies include: customer essentials, customer experience, and customer engagement.

“The digital store (see Figure 1) is not just about futuristic digital technologies, but is the store of the past, present and the future,” said Miriam Burt, research vice president at Gartner. “This is because customers expect the quintessential elements of all three to co-exist in the digital store.

Gartner analysts presented their latest insight into the future of retailing during Qchdkph Enrcwueww/PXlsa 7297, chnhp ag txhlnu sxzxb pfus pkbtqdu Wqvkpegj.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.