According to a recent survey from Gartner, Inc more than three quarters of respondents in Europe said they are planning to enhance their investments in CRM initiatives in 2009. These projects will focus on improving customer retention and increasing wallet share.
Gartner surveyed nearly 90 European business and IT leaders who influenced the CRM strategy in their organisation in the third quarter of 2008 and carried out a follow up poll in December.
"The responses to this later survey indicated that, as expected, some budgets for CRM initiatives were negatively impacted, but, the latest survey results showed that
Gartner surveyed nearly 90 European business and IT leaders who influenced the CRM strategy in their organisation in the third quarter of 2008 and carried out a follow up poll in December.
"The responses to this later survey indicated that, as expected, some budgets for CRM initiatives were negatively impacted, but, the latest survey results showed that
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