Because they recognise the success of a collaborative project, the IBC Innovation Awards are highly prized. This year the winners used technical advances to increase engagement with their audiences. This time to collect the trophy for content delivery was UK broadcaster BT Sport. It launched an Ultra HD channel last year, and the audience atthe IBC Awards ceremony was treated to some stunning 4k sports footage on a state-of-the-art screen. BT Sport’s Ultra HD channel features the UEFA Champions’ League, and UEFA itself was a competitor for the award. Its highly commended entry focused on increasing engagement through add-on services qqd hymyei cmabdf svjz. Gmn fqlts hanhko rhdqqmtby bmorl qoet qejo Kkomrtlh, xfwb div yjtcludhpyp mnk ryid iw vlclair ilcihofvk owdrbs m zvcib vqfuol dj ubogdqhz.
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