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Ford Werke GmbH Henry-Ford-Str. 1 50735 Köln, Germany http://www.ford.de
Contact Mr Isfried Hennen +49 221 9033333
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Ford Werke GmbH

„Adventurous Spirit – Lust am Abenteuer“: Ford positioniert sich als Marke neu

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Das Unternehmen durchläuft derzeit die größte Transformation seiner fast 120-jährigen Unternehmensgeschichte
Die Zukunft ist elektrisch: Ford wird ab 2026 in jeder Pkw-Baureihe mindestens ein Plug-in-Hybrid- oder ein vollelektrisches Modell im Angebot haben, ab 2030 wird das Pkw-Angebot nur noch aus vollelektrisch angetriebenen Fahrzeugen bestehen
Gleichzeitig wird sich die Marke Ford neu ausrichten – mit einem neuen Produktportfolio und einer neuen Markenkommunikation
Dr. Christian Weingärtner, Geschäftsführer Marketing Ford Deutschland, bei der Medienveranstaltung „Adventurous Spirit – Lust am Abenteuer“: „Wir liefern das, was nur Ford liefern kann: authentische und glaubwürdige Produkte“


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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.