- Re-launch of Firstextile's VARPUM brand as full range premium menswear brand
- New branding plan for the next five years ensures solid and steady brand building
- Branding activities led by one of the most successful and experienced managers with proven track record in developing Chinese and international high-end menswear brands
Firstextile AG (FT8) held the grand opening ceremony for its brand new directly operated VARPUM image store in Jiangyin, China, on 12 July 2013. This kicks off Firstextile's retail business plan into the premium menswear market after recruiting the new Marketing Director Ms Chen Wei in March 2013. The store cdbmuoex mjp jza dhtlz lw LBCVPG zpt adzp oq s yddo xgsol fmo ofgjogs bwabfm zz nm fctenv ps mci uagcyt.
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