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Coemar Appoints New German Distributor
Coemar appoints Feiner Lichttechnik GmbH to distribute its innovative LED product range
Feiner Lichttechnik will take on distribution of the Coemar led product range, including the award-winning Reflection series and LEDko products, the best seller Lite Led series, and the expanding architectural range.
Filippo Frigeri, European Sales Manager at Coemar, said the company is «excited to partner up with Feiner, a company known throughout the German installation market for its sales of quality products and for the technical experience to support those products».
Feiner Lichttechnik's Owner and CEO, Gerhard Feiner, said «We have been fans of the Coemar technology for many years, since the excellent theatrical products in the late '80s, and even more today with products such as Reflection LEDko and StageLite Led. It is a tremendous and exciting opportunity for us and Coemar, as partners, to re-establish the Coemar led products and light brand as a prominent line here in Germany».
Coemar S.p.A. operates internationally in the so-called "intelligent light" segment of the lighting industry, that is projectors with special functionalities controlled by bespoke software. They are used to obtain special and stage lighting effects in the staging of performances, shows in the world of entertainment in general and architectural installations. Coemar was founded in 1933 and is recognised as one of the leading brands on the market for the production of top-range projectors in terms of performance, quality and technological innovation. Given the strength of its image, the company is positioned in certain niche segments, in particular the staging of shows in television studios, concerts, exhibitions, corporate events and theatre performances. The company boasts a long, established relationship with lighting designers in these fields. The completeness of the range, the quality of the products and the assistance offered are acknowledged as critical factors of its success. The company's management offices are situated in Castel Goffredo (MN-Italy), as well as the administrative, research & development, sales & marketing, purchasing, logistics and technical assistance offices. The sales organisation in Italy consists of the direct channel for management clients and the indirect channel through agents to cover the entire market. Internationally, the company is present in five continents by means of a network of approximately 50 distributors. www.coemar.com
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