Traditional business models in the pharmaceutical industry are slowly dying out: Over two thirds of the European and US decision-makers in the pharmaceutical sector no longer regard traditional strategies and marketing channels as viable, according to a study by Booz & Company, published in May. The challenge for decision-makers is to now seek out new approaches to cushion the shrinking margins, expiring patents and growing regulatory pressures. The "Rethinking Pharma Summit" - a multinational melting pot of ideas for the pharmaceutical industry that is being organised for the first time by Euroforum on the 8 and 9 November in Berlin,
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