Research by the Pantone Color Institute® shows that color increases brand recognition by 80%. And because it evokes immediate and strong physiological and psychological bonds, color is key to brand identity. Consumers recognize a familiar brand color within seconds. Both consciously and subconsciously, accurate color is key to quality perceptions.
"When was the last time you actually stopped to read the packaging of a product in the supermarket?" asks Jan de Roeck, Esko's
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