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Ernst & Young AG Flughafenstraße 61 70629 Stuttgart, Germany http://www.de.ey.com
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Ernst & Young AG

Web und Social Media: Konsumgüterunternehmen verstehen Verbraucher nicht

Ernst & Young-Studie: Verbraucher im Netz mit neuen Ansprüchen

(PresseBox) (Stuttgart, )
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- Herkömmliche Marktsegmentierung schlägt fehl
- 85 Prozent der Social Media-Nutzer sehen Unternehmen als nicht Social Media-affin
- 62 Prozent der heutigen Weltbevölkerung mit Internetzugang kaufen online

Die meisten Konsumgüterunternehmen reagieren nicht adäquat auf die Bedürfnisse ihrer Kunden in Web und Social Media. Sie wissen zwar um ihre Defizite bei einer neuen Marktsegmentierung, ziehen daraus aber keine nennenswerten Konsequenzen für den Dialog mit ihren Kunden. Dies sind Ergebnisse einer aktuellen Ernst & Young-Studie bei rund 25.000 Online-User in 34 Ländern der Erde.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.