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epoq internet services GmbH Willy-Brandt-Straße 3 76275 Ettlingen, Germany https://www.epoq.de
Contact Ms Silke Schorpp +49 721 89334115
Company logo of epoq internet services GmbH

Studie: die 7 wichtigsten Marketingtrends 2008

78 Prozent der Marketing-Experten sehen Onlinemarketing ganz vorne / Platz 2 und 3 gehen an integrierte Dialogmarketingprogramme und mobiles Marketing

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Online-Marketing/-Advertising wird der wichtigste Marketingtrend in 2008. Dies ist das Ergebnis einer aktuellen Studie, die das Software- und Beratungshaus Epoq GmbH unter Topmanagern* aus der Marketing-Branche durchgeführt hat. Demnach steht für 78 Prozent der Befragten Online-Marketing an erster Stelle. Als zweiten Trend für das kommende Jahr sehen die Experten mit 68 Prozent (Mehrfachnennungen waren möglich) integrierte Dialogmarketing-Programme an, dicht gefolgt von mobilem Marketing (64 Prozent). Auf Platz vier findet sich mit 40 Prozent das integrierte Direktmarketing wieder. Weitere wichtige Marketing-Trends 2008 sind nach Expertenmeinung auch die Fernsehwerbung (28 Prozent) sowie Radio- und klassische Werbung - mit jeweils 26 Prozent.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.