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epoq internet services GmbH Willy-Brandt-Straße 3 76275 Ettlingen, Germany https://www.epoq.de
Contact Ms Karoline Stelzner +49 721 89334105

Epoq: Behavioral Targeting wird Nummer 1 im Jahr 2008

(PresseBox) (Karlsruhe, )
Behavioral Targeting (BT) wird sich im nächsten Jahr zur wichtigsten Disziplin im Online-Marketing entwickeln, prognostiziert die Karlsruher Softwareschmiede Epoq GmbH unter Berufung auf Studien von Forrester Research und anderen Marktforschungsgesellschaften. Epoq hat eine Dynamic Recommendation Engine entwickelt, die diese "Verhaltensbezogene Werbung" automatisiert. Im Unterschied zur klassischen Online-Werbung werden dabei die Werbeeinblendungen wie zum Beispiel Banner nicht starr mit einer Webseite gekoppelt, sondern mit einem individuellen Profil des einzelnen Surfers. Dadurch lassen sich nach ersten Erfahrungen die Klick-Raten und damit die Werbeumsätze um bis zu 100 Prozent steigern. Laut Forrester-Studien werden schon im nächsten Jahr 74 Prozent aller Firmen, die Online-Marketing
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.