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GSMA 2011: ENQIO Launches "TelcoConnect" Customer Analysis ToolMechelen, )
TelcoConnect is a revolutionary marketing analytics tool based on a unique and sophisticated calculation engine. It provides exacting user data analysis for telecommunications companies based on actual behavioral dynamics and customer structure. TelcoConnect operates as an automated tool set to unveil detailed use patterns hidden in customer bases to build strategic competitive advantage.
Specifically, for telecom firms, TelcoConnect will boost, or protect, pre-pay revenue by attracting high-value customers, relating them to the organization's brand proposition to enable the development and implementation of accurate customer retention plans. A key objective is to reduce churn rate by separating "real" from rotational churners - treating customer lifetime value as a quantifiable asset.
As a result, deploying TelcoConnect will turn individual and collective customer call behavior and traffic patterns into strategic insight by analyzing customers' actual communications preferences and life time stages. This will help identifying social leaders and spinners in the customer base. In offering these insights as a source for building optimum customer mix and shaping customer behavior, TelcoConnect is a cornerstone of an effectively targeted marketing process.
About GSMA 2011
The GSMA Mobile World Congress is the mobile industry's "must attend" event drawing more than 49,000 visitors in 2010. The GSMA 2011 conference agenda will feature the world's most innovative companies, both in the mobile communications industry and in adjacent market sectors joining the expanding mobile ecosystem. More than 22 breakout sessions will provide insights on the trends impacting the industry. A day-long App Planet Forum will offer dedicated content for mobile application developers. The Mobile World Live keynotes will feature visionary speakers live-streamed around the globe.
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