EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group and an RFID industry pioneer for more than 30 years, today announced the availability in full volume production of em|linq, its newest NFC tag authentication IC for advanced brand protection and consumer engagement.
em|linq offers to brands the possibility to engage with their customers via NFC and to offer advanced product authentication.
NFC tags have become a popular support for consumer engagement, turning any smartphone into a portal for accessing brand content. When the NFC tag content is dynamic, these tags turn into powerful brand protection tools, as they provide
em|linq offers to brands the possibility to engage with their customers via NFC and to offer advanced product authentication.
NFC tags have become a popular support for consumer engagement, turning any smartphone into a portal for accessing brand content. When the NFC tag content is dynamic, these tags turn into powerful brand protection tools, as they provide
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