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Electrolux management named Sweden's Best Communication Team
Every year Hammer & Hanborg conducts a survey among 3,500 communications professionals to identify the development, new trends and business opportunities in the communications field. Based on the replies Hammer & Hanborg created for the first time ever an award for the best communications team, and the jury chose CEO Hans Stråberg and head of Communications and Branding Lars Göran Johansson as the firstever recipients.
The jury statement:
For a long and successful cooperation between the president and the head of communication. Year after year Electrolux manages to communicate successes and setbacks in a way that creates greater interest in the company and its products. The effort is led by a clear strategic line but is characterized by continuous renewal and an ability to relate to current issues in a way that builds brand and strengthens the position. In recent years, the successful alignment of the group's brands has further contributed to Electrolux strong position in the international arena. Add to this financial information in the absolute international top class, and there is an answer to the question which is Sweden's finest team.
"My primary task as president and CEO is to ensure that Electrolux continues to focus on products, brand and cost," says Hans Stråberg. "But the efforts to pursue our strategy would not be worth much if we failed to communicate them. In order to be a successful leader today, it is crucial to be able communicating with various stakeholders. This is particularly true if you head up a consumer industry. Lars Göran Johansson and many other talented employees in the communications department is a great help to me. The award confirms this."
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