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ELAINE technologies GmbH Zanderstraße 7 53177 Bonn, Germany http://www.elaine.io
Contact Ms Carola Heinig +49 211 20056000

dmexco 2011: Rechtssicherheit im Online Marketing wird zur wichtigen Aufgabe für Unternehmen - kostenloser Check am artegic Stand C.014

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Steigende rechtliche Anforderungen und wachsende Datenverarbeitung stellen hohe Anforderungen an das Unternehmensmarketing. Im Rahmen der dmexco am 21. und 22. September bietet der E-CRM Experte artegic einen kostenlosen Rechtscheck für Online Marketer durch die renommierte Wirtschaftskanzlei Bird & Bird LLP an.

Im Zeitalter digitaler Vernetzung steigen der Umfang und die Verarbeitung schützenswerter Daten und damit die rechtlichen Anforderungen stetig an. Besonders im Marketing sind Daten von Kunden, Interessenten und Nutzern ein wertvolles Gut. Doch viele Unternehmen sind sich Ihrer Verantwortung und der Risiken der Datenverarbeitung nicht bewusst oder nehmen diese nicht ernst.

Nach den Ergebnissen einer Studie von PriceWaterhouseCoopers unter
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