- New US investor: Blumberg Capital adds strength in digital media and mobile advertising
- Earlybird significantly ups commitment in Series B
- madvertise well positioned for European market leadership
- madvertise is Europe's leading mobile advertising technology provider
With over ten million dollars in funding, Berlin based madvertise has today announced plans to further expand aggressively into the European market. Within just two years, madvertise (http://www.madvertise.com
Carsten Frien, CEO and co-founder of madvertise, said: "The second round funding from a Silicon Valley investor demonstrates the dynamic potential of the mobile advertising market in Europe and confirms madvertise's strategy. The investment of renowned US investor Blumberg Capital is recognition of our strong market vision, outstanding technology and rapid execution to have built madvertise into one of Europe's leading mobile advertising networks." Carsten Frien added: "With Earlybird, who has significantly increased its investment in the B round, we already have one of the leading European VCs on board, so this is an ideal combination."
David J. Blumberg, Managing Partner at Blumberg Capital, added: "The mobile advertising market in Europe has grownenormously and still holds enormous potential. Blumberg Capital invests primarily in innovative and technology-driven companies. madvertise, with its innovative technology and leading market position in German speaking countries provides the best base to grow and dominate the mobile advertising businessacross Europe. With our investment we aim to further develop this technological and market share leadership."
Christian Nagel, Managing Partner at Earlybird, said: "We were confident that mobile advertising was about to reach an inflection point in Europe when we initially invested in 2010. Themarket has now really taken off and the madvertise team has done an excellent job in positioning the company as a true leader in the space, based on best-in-class technology and aggressive international expansion."
With this significant funding madvertise will further strengthen its dominant position in the German speaking markets and continue to expand aggressively into other European markets. The company, headquartered in Berlin, currently has offices across Europe including Hamburg, London, Barcelona, Madrid and Milan, with several to be launched in the near future.
madvertise's core strength is based on the quality of its "made in Germany" technology and new product innovation: "Our technology is leading in Europe, so we can offer our partners the best-in-class products," said Carsten Frien. madvertise offers outstanding rich media and mobile video ads for smartphones and tablets, delivering high levels ofinteractivity, engagement and consumer conversion for brand advertisers. Forexample, madvertise delivers location-based advertising campaigns with an accuracy of 50 meters, which is unique in Europe.
In addition, publishers benefit significantly by maximizing their revenue with their apps and mobile websites and optimizing their fill rates through madvertise's highly liquid market place and leading matching algorithms. As an additional attraction for developers, madvertise's Developer Fund program (of five million Euros) gives publishers and app developers 100 percent of the revenue from all ads displayed in their mobile apps or on their mobile websites.
A graphic can be downloaded at the following link:
Further information is available at http://www.madvertise.com
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About Blumberg Capital:
Blumberg Capital is an early-stage venture firm that works closely with innovative entrepreneurs to build exceptional companies. Blumberg Capital's team has over a century of relevant experience collaborating withdisruptive technology companies in Digital and Social Media, Mobile, Consumer Internet and Software. Relevant operational expertise and focused network enables the principals to be bridge-builders, connecting entrepreneurs with key business, technology, and investor partnerships to drive success. Blumberg Capital is headquartered in San Francisco with team members located in New York and Israel. Further information is available at http://www.blumbergcapital.com or on Twitter: twitter.com/BlumbergCapital
About Team Europe:
Team Europe builds Internet companies. The Berlin-based incubator has international reach and a current portfolio of ten companies it has built from scratch. The partners at Team Europe have founded or invested in a number of very successful Internet companies along the way, including spreadshirt, studiVZ, brands4friends as well as Sponsorpay, madvertise, Misterspex, Lieferheld and more.