Druva Introduces Data Loss Prevention for Mobile Devices that's Quick to Deploy and Use, Unobtrusive to Users, Reducing Operating Costs by 10x

Lightweight, Cost-Effective and Completely User Transparent, Druva SafePoint(TM) Offers File-level Encryption, Remote Data Wipe out, and Pinpoint Device Geo-location

(PresseBox) ( London, UK, )
Druva, a pioneer in enterprise laptop backup and retrieval, today announced Druva SafePoint(TM) , a data loss prevention (DLP) solution for laptop computers and other mobile devices that offers file-level encryption, NSA-class remote data wipe out, and pinpoint device geo-location, at a price affordable for all businesses. Addressing staggering industry data-loss figures - over $49,000 in total economic impact for a lost or stolen laptop - SafePoint reduces those costs to the single cost of replacing the device and provisioning it for use. In addition, SafePoint has been proven to reduce total cost of operation - including purchase, deployment, and maintenance - by approximately 10 times in comparison with competitive data loss prevention offerings.

As a first-order protection against data breach, SafePoint allows file-level encryption of critical data on endpoints. Administrators can implement a simple yet effective policy to encrypt the same files and folders that have been identified for backup. The encryption and decryption is completely transparent to end-users, requiring no additional steps or passwords. SafePoint leverages Windows' Encrypting File System, which implements a 256-bit AES algorithm for file encryption.

SafePoint further enables an administrator to "decommission" any device by initiating a remote data wipe out operation to shred critical data on the lost or stolen device when it comes online. The data delete operation, which meets NSA security standards, protects lost or stolen devices from data breach. Optionally, the administrator can set up a time-based auto delete trigger on devices to self-destruct if the device does not connect with the inSync server for a specified number of days. Administrators can set up alerts on the server to be notified of impending deletes.

Adding an additional layer of protection, SafePoint provides device geo-location information that determines location of devices with 10 to 20 meter accuracy. To quickly and reliably arrive at accurate location results, SafePoint employs a software-only solution that collects raw data from Wi-Fi access points, GPS satellites and cell towers using advanced hybrid positioning algorithms.

With SafePoint, Druva has addressed the complexity of traditional endpoint-protection technology that is either prohibitively expensive, complex to deploy and maintain, or difficult for mobile-device owners to use. It installs as an optional module on top of Druva's inSync, the industry's leading automated backup and restore solution.

- Centralised management. inSync's single, centralised management console for all endpoint data protection features vastly simplifies administrative requirements
- Complete user transparency. Endpoint protection requires no user involvement, and encryption and decryption are automated
- End user productivity. SafePoint's unobtrusive, thin-client software is installed within inSync's client agent with no user interaction and has no effect on device operation of performance

"Druva has taken aim at entrenched players in the DLP space by issuing a comprehensive suite of critical services, including enterprise-class encryption and decryption, device trace and remote data deletion, but in a form factor that business of all sizes can rapidly and cost-effectively adopt," said Robert Amatruda, research director at IDC. "While typical high-end offerings entail the expense and complexity of ERP or CRM, Druva demystifies DLP for both IT and end-users, eliminating barriers to adoption of the technology."

"Our goal with SafePoint is to democratise data loss prevention," said Jaspreet Singh, founder and CEO of Druva. "Organisations can't afford to leave their vital intellectual property at risk. Nor can they justify the complexity and high operating costs of bloated enterprise software. With SafePoint, Druva has addressed both issues, and our early-adopter customers cite affordability and immediate deployability as their top gains."

Interoperability with Druva inSync
For users of Druva inSync Enterprise or Druva inSync Cloud - Druva's acclaimed device backup and restore utilities - SafePoint is an add-on module offering additional protection. Enterprises that deploy those offerings remain assured of continuous, remote backups of individual devices, while backups are performed automatically at any frequency and without user involvement - and with no affects on device performance. If a device is lost or stolen, SafePoint destroys the data on the device while inSync maintains all device backups, allowing administrators to restore the data to a new device rapidly and to reduce lost user productivity to a minimum.

Pricing and Availability
Druva SafePoint is generally available at the end of May and supports all Windows laptop computers. Full support for Mac clients as well as for mobile devices such as iPad, iPhone, iPod, Android-based devices, and Blackberry devices will be announced during the year. Pricing is $12-$15 per endpoint per year. For more information, contact Druva at (408) 600-2783 or info@druva.com.
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