Bookings now open for Service Desk & IT Support Show's Breakfast Briefings & Keynotes

Brighton, East Sussex, (PresseBox) - Momentum continues to build for the UK's leading IT Service Management and IT support event next month, with the announcement that the booking process is now live for the Service Desk & IT Support Show's annual executive Breakfast Briefings and Keynotes. These highly-anticipated sessions take place across both days of the show at London's Earls Court (24-25 April), which is expected to draw thousands of top-level ITSM professionals from some of the UK's biggest organisations.

Accompanied by complimentary refreshments, the Breakfast Briefings provide a motivating start to each show day, and are designed to leave attendees with plenty of food for thought. The first of this year's briefings, on Tuesday 24 April at 8.30am, reveals the findings of an exclusive, new industry white paper - 'Empowering people on the move: how embracing mobile can help transform the delivery of business services'. Hosted by an expert panel, including representatives from The Service Desk Institute (SDI), Cherwell Software and Forrester, the session will explore how new technologies can positively transform the way that IT services are delivered, and take an in-depth look at the challenges of Bring Your Own Device (BYOD) and mobility. Complimentary copies of this year's white paper will also be available from Cherwell Software (stand 800) and The SDI Knowledge Centre after the briefing.

For day two of the show, Wednesday's Breakfast Briefing (8.30am on 25 April) shifts the spotlight to optimising the end-to-end service delivery process in 'Stop thinking like an IT Department: Start delivering services like a business'. Led by expert panellists from FrontRange Solutions, AllianceBernstein, and Ovum, the session explores how to make effective use of people, process and technology, the key steps involved in the journey to integrated service and IT asset management, and how organisations can improve the quality of services that they offer.

New initiatives for 2012 include increased capacity across all three dedicated seminar theatres (sponsored by Serena(TM) ), plus an exciting new boardroom-style Keynote Theatre (in association with Ovum), which is now located upstairs in Earls Court's executive conference centre. Prompted by 2011's robust seminar turnout, which saw many sessions generously oversubscribed, these new capacity increases will enable 33% more attendees than last year to benefit from the show's educational content (which includes eight Keynotes and 40 seminars).

Whilst the show's seminars can be booked on the day, the two Breakfast Briefings and the Keynote Theatre are pre-bookable in advance. Due to their expected popularity, event organiser Diversified Business Communications UK is urging prospective visitors wishing to attend any of the briefings or Keynotes to confirm their attendance as soon as possible at or (Please note, all places for briefings, Keynotes, and seminars are allocated on a first-come-first-served basis.)

Visitors arriving at Earls Court for show open (9.30am) will also benefit from first pick of this year's Service Desk & IT Support Show's Hot Topic Roundtable Discussions (sponsored by TechExcel). A central hub for sharing experiences and expertise between industry peers, the Hot Topic Zone features expert facilitators leading topical discussions on a host of subjects; including Problem and incident management; Collaborative, social and peer-to-peer support; Using ITIL 2011; Self-service, knowledge management and measuring ROI; Key considerations for upgrading a service desk system; Governance, compliance and security; Metrics - finding the numbers that matter; and Creating a service culture. With a choice of twelve small group sessions, across three Hot Topic Zones each day, visitors can sign up to the session(s) of their choice (space permitting) and fine-tune their show agenda to suit their individual responsibilities and needs.

This year, for the first time in the history of the Service Desk & IT Support Show, visitors have been invited to nominate their choice of two BACK2ITSM hot topics. The BACK2ITSM initiative was introduced last summer by Forrester analyst Stephen Mann to encourage ITSM professionals to give back to their professional community. Collaborative problem solving - one of the core concepts of BACK2ITSM, which encourages practitioners and experts to work together to find solutions for common ITSM issues and challenges - has been a key element in the Service Desk & IT Support Show's education programme since its Hot Topic Roundtable Discussions were launched in 2010.

"Our Hot Topic Roundtables offer an invaluable resource to our attendees and are often one of the first areas of the show they visit," says event manager Laura Venables. "ITSM professionals - whatever their role - can use them to share knowledge and ideas, get different viewpoints, and discover solutions that they may not otherwise have considered on the issues that affect their everyday roles. Since participants only sign up on the day, these discussions are definitely an inspirational hot spot of the show."

To nominate BACK2ITSM topics for the Service Desk & IT Support Show 2012, send a message to The deadline for nominations is 30 March 2012.

To view the full education programme and to register for free show entry, please visit (quoting priority code SD1033). Service Desk & IT Support Show attendees will also benefit from free access to Infosecurity Europe 2012, Europe's No.1 information security event, co-located at Earls Court.

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