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CRM-Anwender denken immer mehr an die Cloud

ec4u-Studie: Vor allem die schnellere Einführung und Vorteile bei den Investitionskosten sprechen für diese Alternative / Über die Hälfte der Unternehmen will die Cloud-Alternative bei zukünftigen Investitionsentscheidungen einbeziehen

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Cloud-Lösungen werden auch für die CRM-Anwender immer interessanter. Einer Studie der ec4u expert consulting ag zufolge sprechen vor allem die schnellere Einführung und Vorteile bei den Investitionskosten für diese Alternative. Sie soll deshalb von den meisten der fast 200 befragten Unternehmen bei zukünftigen Entscheidungen für eine neue Lösung im Kundenmanagement einbezogen werden.

Damit schließt sich auch der CRM-Markt dem generellen Trend der Cloud-Strategien an. "Mit dem On-Demand-Modell wurde diese Richtung zwar bereits eingeschlagen, noch bevor von Cloud die Rede war", erklärt die ec4u-Managerin Sabine Kirchem. "Aber mit diesem neuen strategischen Orientierungsbegriff ist in der Nachfrage nach Lösungen, die nicht
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