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DIGITAll Nature Germany GmbH Zur Giesserei 19-27b 76227 Karlsruhe, Germany https://digitall.com
Contact Mr Wilfried Heinrich +49 2233 611772

Clickstream-Analyse zur Messung der Usability von CRM-Systemen

Systematisches Vorgehenskonzept von ec4u expert consulting / Anzahl von Klicks in CRM-Kernprozessen wird ermittelt und mit Benchmarks verglichen

(PresseBox) (Karlsruhe, )
Effizient gestaltete Prozesse steigern deutlich die Wirtschaftlichkeit von Systemen für das Kundenmanagement und die Benutzerakzeptanz. Aus diesem Grund sollte nach Auffassung von ec4u expert consulting ag die Abbildung der Geschäftsprozesse innerhalb der Systeme kritisch geprüft werden. Als wirkungsvolles Instrument zur Ermittlung von Schwächen empfehlen die CRM-Spezialisten die sogenannte Clickstream-Analyse. Dabei wird die Anzahl von Klicks in Kernprozessen des CRM-Systems ermittelt und mit Benchmarks verglichen. Die zu betrachtenden Kernprozesse müssen vorab festgelegt und anschließend separat betrachtet werden.

Die Clickstream-Analyse ermittelt vor allem, wie effizient sich User durch das System bewegen, wie performant sich das System dabei verhält und an welchen Stellen
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.