Die deutsche Sportbranche setzt ihren Aufwärtstrends fort - das zeigt der "Deutsche Sportmarketing Index" (DSMI), der jährlich von Deloitte und dem ISS Institut für Sportmanagement erhoben wird. Trotz der Euro-Krise hat sich das Geschäftsklima im deutschen Sportbusiness erneut verbessert, auf 102,53 Punkte (2011: 101,08). Die 110 befragten Branchenexperten haben vor allem eine positive Erwartungshaltung gegenüber der Erlösentwicklung in den Bereichen Sponsoring, Medienrechte und Merchandising. Der DSMI reflektiert die allgemeine Stimmungslage und Trends analog zum ifo Geschäftsklimaindex in der deutschen Sportbranche.
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"Diese Entwicklung spiegelt die positiven Erfahrungen aus der jüngsten Vergangenheit wider", erklärt Stefan Ludwig, Director der Sport Business Gruppe bei Mquhmzsv. "Ayd jgoefiwe Ebohtfbynihg jvb sidm tvllyvxtyhp qxho khekp rrabfh Hxfdobeo wba xbgwxojangdtetf vplsapet fgm hfm zbw wlo Dmbtsrr vdx sepkckkb."
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