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DDB Group GmbH Friedrichstraße 200 10117 Berlin, Germany http://www.de.ddb.com
Contact Ms Astrid Ramge +49 30 24084355
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DDB Group GmbH

DDB Tribal entwickelt für Bosch weltweite Unternehmenskampagne

Mitarbeiter und Verantwortung im Fokus / Start in Deutschland und Indien

(PresseBox) (Berlin/Stuttgart, )
Mit einer weltweiten Unternehmenskampagne startet die Robert Bosch GmbH am 19. Mai 2011 und wirbt damit nach mehr als zehn Jahren wieder für das eigene Unternehmen. DDB Tribal hat gemeinsam mit der zentralen Unternehmenskommunikation von Bosch die integrierte Kampagne entwickelt und stellt internationale Mitarbeiter und die Verantwortung des Unternehmens in den Mittelpunkt der Kommunikation. Sieben Anzeigenmotive, jeweils verbunden mit einer 3D Grafik und lebensnahen Fotos der Mitarbeiter, zeigen das breite Tätigkeitsspektrum des Technologie- und Dienstleistungsunternehmens. Sowohl in Print- als auch verstärkt in Onlinemedien spricht Bosch damit Nachwuchskräfte und Hochschulabsolventen an und weckt die Neugier auf die Unternehmens-Gruppe mit ihren über
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