True Fleet Market Germany: bigger is better
Market leader Volkswagen lost almost two percent of its market share. Nevertheless some of their models performed very well. Especially the new Tiguan produced a growth of + 30.6% and its highest amount of fleet registrations in a February ever. Volkswagen’s Compact SUV is clearly leading its segment with a share of 12.4% (year-to-date February) followed by Audi Q5 (7.6%) and Mercedes GLC (6.4%). And there is even more to come with the stretched, optional seven-seater Tiguan Allspace which debuted a few days ago at Geneva Motorshow and will enter the markets in the second half of 2017.
Mercedes jumped from rank number four overall into second position but the lead over Audi was really small with no more than 18 registrations separating the two. Behind BMW, Ford, Skoda and Opel the Top-10 were completed by three brands with very positive results for February: Renault (+39.1%), Seat (+22.5%) and Toyota (+23.3%). With 2.3% the Japanese brand scored its highest market share since September 2009. Especially the all new C-HR was pushing Toyota’s fleet volume. At SEAT the situation is similar with the new SUV Ateca already ranking second in the Spanish manufacturer’s True Fleet line-up.
In general it’s really interesting to have a closer look at the most preferred models both for Private and for Fleet customers. It proves true again that most company car drivers prefer a higher vehicle segment as you can see at VW (Golf instead of Polo), Mercedes (C-Class/A-Class) or BMW (3 Series/1 Series). Within the model range of Audi and Seat most Private customers opt for an SUV (Q2, Ateca) instead of a more traditional Compact or Middle Class Car. At Renault obviously both customer groups agree on their personal number one (Captur).
Dataforce Verlagsgesellschaft für Business Informationen mbH
Dataforce is the leading provider of fleet market data and automotive intelligence solutions in Europe. In addition, the company also provides detailed information on sales opportunities for the automotive industry, together with a wide portfolio of information based on primary market research and consulting services. The company is based in Frankfurt, Germany.
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