Global Census 2012 shows investment in data centres has grown globally by 22 per cent from 2011 with a projected further increase of 14 per cent into 2013

London, (PresseBox) - DCD Intelligence today released the first of the global findings from the DatacenterDynamics 2012 Global Census (, the largest worldwide quantitative survey of the data centre industry.

Key findings include the continued increase in investment in the sector, a rise in in power requirements globally and a significant increase in the uptake of outsourcing in particular the use of colocation.

Global investment levels up 22.1 per cent Results from the census indicate that total investment in data centres has grown from approximately US$86bn globally in 2011 to $105bn globally in 2012 - a rise of 22.1%.

Commented Nicola Hayes, managing director of DCD Intelligence: "Our forecast for 2013 shows a slower rate of growth but still at a very healthy 14.5% over 2012 levels with a further $15bn of additional investment."

The largest increase (22.5% globally) in investment from 2011 to 2012 is in the facilities management (FM) and mechanical and electrical (M&E) sectors including such areas as electrical distribution equipment and switchgear, uninterruptible power supplies (UPS), generators, cooling equipment, security equipment, fire suppression and data centre infrastructure management systems and related services (22.5% increase globally). This was up $9bn from $40bn to $49bn.

The IT equipment sector (including 'active' equipment such as servers, storage, switches and routers) showed slower growth at 16.7% - from $30bn to $35bn. Projecting forward this is expected to continue to increase but at a slower rate into 2013.

According to Hayes: "Much of the increase in investment in the sector is being driven by growth in less developed markets - although we continue to see some growth in the mature data centre markets of North America and Western Europe. Regions such as Asia Pacific and Latin America are the ones really fuelling global data centre investment levels."

Reduction in 'concern' over power availability.

Commenting on responses to the 2012 Data Centre Census around the world on power availability and cost Hayes noted: "Surprisingly, concern as to power availability and cost - both of which have been constant topics in the media and data centre professional groups in recent years - is actually down on a global basis.

"This is explained in part by the increasing representation amongst the sample of companies in less developed markets where power requirements are smaller and so less constrained than in mature markets. Also in part by efficiency and other strategies put in place by data centre companies over the past 12 months to mitigate against increased power costs and to overcome issues to do with availability."

Data centre real-estate to rise sharply in 2013 The global trend for data centre 'white space' - the area in a data centre which houses the IT equipment - grew globally by a relatively small 8.3% from 24 million square metres to 26 square metres; though a sharper rise by 19.2% to 31 million square metres is forecast for 2013.

Significant increase in outsourcing There has been a significant increase in the uptake of outsourcing globally - particularly colocation - over the past 12 months (up 31.3% from $16bn to $21bn) and this is projected to continue with a further $5bn increase into 2013.

Reasons for this in the Western economies include the need during tough economic times to reduce CapEx as well as increasing complexities in the data centre environment.

However the greatest growth in outsourcing is evident in the Asia Pacific region where growth in large scale state of the art colocation facilities is encouraging companies to outsource rather than lease or buy their own space.

Commenting on the findings, Zahl Limbuwala, chairman of the BCS Data Centre Specialist Group (whose 1400 strong membership represents all functions and facets of the industry from engineering to software and legal) said "The findings outlined in the DCD Global Census 2012 largely support the more qualitative trends our members have seen over the last year.

"The figures support the continued investment BCS has committed to the sector through initiatives such as the CEEDA Awards and data centre qualifications."

Census 2012 reports can be pre-ordered now and DCD Intelligence is already accepting enquiries for bespoke analysis. Go to

Asia Pacific

Results from the DatacenterDynamics Global Census illustrates the rate at which the data centre market is growing in Asia Pacific. Total investment in the sector is up 24.2% 2011- 2012 with China showing the highest level of individual country growth in the region. Forecasts from the census predict that this growth will continue into 2013.

The region also shows the largest growth in terms of power requirements with a 48.6% increase in data centre power requirements over the past 12 months compared to 5.3% growth in power requirements in the more mature market of North America. Says Nicola Hayes, managing director of DCD Intelligence ‘these figures reflect the significant build that has occurred in the region over the past 12 months as the market moves towards a more mature level as well as highlighting a potential issue in terms of power provisioning over the next few years’.

Latin America

Results from the DatacenterDynamics Global Census show that there has been significant growth in the data centre sector in Latin America over the past 12 months although the market remains fragmented throughout the region. Investment in the sector has grown by 31.4%, up from $10.5bn in 2011 to $13.8bn in 2012.

Most facilities are still end user owned and operated and on a small scale in terms of individual data centre size. The region has the lowest percentage globally of companies outsourcing data centre operations to a colocation provider though this is expected to increase over the next few years as the market matures and more state of the art colocation facilities come on line. Power requirements are also rising in the region with a 41.2% increase in requirements over the past 12 months and this too is expected to drive demand for colocation and outsourcing solutions in the sector.

North America

Results from the DatacenterDynamics Global Census show modest growth in the North American data centre market especially when compared to Asia Pacific and Latin America. Investment in data centres in North America grew by 14% over the past 12 months, a lower level than seen in previous years. Says Nicola Hayes, managing director of DCD Intelligence: “It should be remembered that this market is a far more mature one than other regions and so growth levels will naturally be lower than in the developing markets. For example although investment in the Latin American market has grown by 31.4% over the same period the total amount invested is $13.8bn compared to North America where the investment over the past 12 months is estimated to be $44.1bn. The economic climate has however had a slight impact on IT and in particular data centre spend with companies being more cautious than in previous years with regards to where investments are made.”

Power requirements North America

In spite of much media hysteria about power requirements in the data centre sector, power requirements in North America have in fact only grown by 5.3% . Figures from the census relating to power usage awareness, carbon emissions monitoring and overall energy monitoring are also positive in the region showing a growing commitment to reducing energy costs and addressing high PUE ratios.


In spite of tough economic conditions throughout the region, the data centre sector has continued to show steady growth in terms of investment levels. Results from the DatacenterDynamics Global Census show that investment in data centres in Europe has grown by 13.6% in the period 2011 – 2012, up from $40.5bn in 2011 to $46bn in 2012. Although this growth appears modest in comparison to regions such as Asia Pacific and Latin America (24.2% and 31.4% respectively), it is a similar growth rate to the other mature data centre markets of North America and Europe – which still account for a high proportion of total global data centre investment ($105bn globally).

About the 2012 Data centre Census

Supported this year by Cummins, Siemens and the BCS, the Chartered Industry for IT, the DatacenterDynamics Industry Census is the largest comparative study of data centre owners operators and end users worldwide. Designed to provide statistically significant insight into the scope and direction of the industry not only on a worldwide basis but also at a regional and country level, results provide the industry with robust insight into actual yearly growth in terms of power and space requirements, key technologies and other issues facing data centre professionals.

Datacenter Dynamics

With offices in locations around the globe, 54 conferences in 37 countries and business intelligence and professional development offered on a worldwide scale, DatacenterDynamics is a truly global specialist provider of content to the data centre Industry.

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