Continental equips team and transfer buses for 2010 FIFA World CupTM with premium bus tires

Official sponsor guarantees safety for the world's best footballers and its guests

(PresseBox) ( Hannover, )
Continental AG is an official sponsor and exclusive tire partner for the 2010 FIFA World Cup South AfricaTM. The manufacturer is equipping all 32 team buses with its HSR 1 premium bus tire. The HSR 1 was designed especially for use on motorways and regional transport and is characterized by excellent handling, low rolling resistance and high mileages. The safety reserves of the bus tires play an important role since the teams normally travel a lot on their team buses during a tournament. "Continental is therefore making a major contribution to the safety of the world's best footballers because the tires are the only connection with the road and have a contact patch that is just the size of a postcard," says car tires spokesman Alexander Lührs.

As at the 2006 FIFA World Cup, all Continental transfer buses will be fitted with the tried and tested HSR 1 bus tire. "We also want to use the 2010 FIFA World Cup to demonstrate the advantages of our tires to our guests on the road," adds Commercial Vehicle Tires spokesman Udo Brandes.

Holding a market share of over 20 percent, the tire manufacturer is also the market leader in South African car tire replacement business and supplies locally produced tires. Continental has a plant for car and truck tires in Port Elizabeth, South Africa, where a total of 1,600 employees produced around 2.4 million car tires and 100,000 truck tires in 2009. The tires are sold both in original equipment and replacement business. The demand for tires in sub-Saharan Africa - and thus also the demand in the host nation of the 2010 FIFA World CupTM - is mainly covered from Port Elizabeth.
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