134 West 26th St., Suite 900
10001 New York, NY, us
ComQi's Passport Wins In-store EnGagement award at 2013 Shopper Innovation Awards
Passport receives its second award since deployment in August 2012
The award stated: ComQi issues a Passport for digital play - ComQi's Passport was created to bridge the virtual and physical retail environments by allowing consumers to interact with content and messaging on digital screens using their smartphone. Content on the screen is paired with a unique QR code, which users can scan to access product information, coupons, loyalty programs and interactive gaming. It can also incorporate social media sites, including Facebook, Twitter and Foursquare, so that consumers can share their experiences with friends. Consumers have access to way-finding information, "what's on" listings and specific offers, with some companies also integrating queue management, reservations and ticket purchasing systems. The Passport differentiates itself from other mobile-focused applications in that it uses HTML5 technology to allow rich web-based apps to run on any device, therefore consumers never need to install an application on their phone.
"We are very pleased to have win this prestigious Shopper Innovation award for Passport - especially as it was given to us by Canada's marketing community and Passport was developed in Canada. Passport allows retailers and other venues to integrate all digital customer touch-points within a venue into a single solution. This platform closes the loop between online and offline by identifying and targeting customers to give them a personalized experience using a combination of digital signage, music, mobile, touch, social and the web." said Ajay Chowdhury, ComQi's CEO.
Passport was deployed in August 2012 and has now won two awards for its excellence in the Digital Signage Industry. The first award was from the Digi Awards, winning the Best New Content Management Software, Web-based, in Digital Signage Technology.
Die Nutzung von hier veröffentlichten Informationen zur Eigeninformation und redaktionellen Weiterverarbeitung ist in der Regel kostenfrei. Bitte klären Sie vor einer Weiterverwendung urheberrechtliche Fragen mit dem angegebenen Herausgeber. Bei Veröffentlichung senden Sie bitte ein Belegexemplar an email@example.com.