CommScope announced today that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services.
“We selected CommScope Advertising Solutions to improve the quality and effectiveness of our customers’ ad experiences on our existing set-top video system, as well as our next-generation IP video platform,” said Stephen Douglas, Director of Sales Operations at a4. “By leveraging the CommScope MDC Manifest Manipulation capabilities, we are able to enhance our subscribers’ experience and increase the value of our ad inventory. Additionally, the
“We selected CommScope Advertising Solutions to improve the quality and effectiveness of our customers’ ad experiences on our existing set-top video system, as well as our next-generation IP video platform,” said Stephen Douglas, Director of Sales Operations at a4. “By leveraging the CommScope MDC Manifest Manipulation capabilities, we are able to enhance our subscribers’ experience and increase the value of our ad inventory. Additionally, the
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