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Speak to win: Sprachportale im modernen Marketing-Mix

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Die aktuellen Zahlen von Nielsen Media Research bestätigen einen deutliche Trend: Während die Werbe-Ausga­ben in den ‚klassischen’ Medien nahezu stagnieren (plus 3,6% im ersten Halbjahr 2005) boomt der Online-Werbemarkt mit einem Zuwachs von 24,4% im glei­chen Zeitraum. Die Werbe­industrie sucht offensichtlich nach neuen Wegen, um Marke­ting-Botschaften zu transpor­tieren, also Marke und Konsument zusammen zu bringen. Neben dem Internet bietet sich hier ein Medium an, das oh­nehin im Zentrum zwischenmenschlicher Kommunikation steht: die Sprache!
Moderne Voice-Technologie macht dabei ganz neue Formen interaktiver Kampagnen via Telefon möglich, wie sie vor kurzer Zeit noch nicht vorstellbar waren. Es ist also nur eine Frage
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.