In vielen Medien wird ein graues Bild vom deutschen Einzelhandel 2022 gezeichnet: Hohe Inflation, niedrige Kauflaune sind jedoch nur eine Seite der Medaille. Dem stehen bunte Erlebniswelten entgegen, welche das Einkaufen so aufregend machen könnten, wie noch nie zuvor. So zielen führende Retailer nicht mehr nur auf ein positives Erlebnis, sondern auf
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