Über die Erfahrungen mit Kunden, Daten und Trends im Einzelhandel diskutieren Annalena Bauer von Douglas Marketing Solutions, Christian Walka von Porta sowie Dr. Lars Lengler-Graiff von Jack Wolfskin mit Prof. Dr. Marc Knoppe von der Technischen Hochschule Ingolstadt und Mariusz Kolasa von Comarch im Retail Discussion Panel 2022.
In vielen Medien wird ein graues Bild vom deutschen Einzelhandel 2022 gezeichnet: Hohe Inflation, niedrige Kauflaune sind jedoch nur eine Seite der Medaille. Dem stehen bunte Erlebniswelten entgegen, welche das Einkaufen so aufregend machen könnten, wie noch nie zuvor. So zielen führende Retailer nicht mehr nur auf ein positives Erlebnis, sondern auf
In vielen Medien wird ein graues Bild vom deutschen Einzelhandel 2022 gezeichnet: Hohe Inflation, niedrige Kauflaune sind jedoch nur eine Seite der Medaille. Dem stehen bunte Erlebniswelten entgegen, welche das Einkaufen so aufregend machen könnten, wie noch nie zuvor. So zielen führende Retailer nicht mehr nur auf ein positives Erlebnis, sondern auf
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