Codemasters UK has appointed the successful Dutch sports marketing agency GR8industries.com from Breda, The Netherlands (part of ME Worldwide), as creative agency for the launch of F1 2009 (Wii version). The launch is planned for Autumn 2009. The decision has been made after a competition between four agencies. The new campaign, which will run in print, on TV and radio, will start immediately after the summer. More than 20 countries are expected to make use of the non-conventional creative campaign.
Paul Waters, brand manager of Codemasters, says: "The launch of F1 2009 is a very important moment for us.
Paul Waters, brand manager of Codemasters, says: "The launch of F1 2009 is a very important moment for us.
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