Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, and Optimal, Inc., the leading social advertising and analytics platform and recent winner of the Grand Prize in the Facebook Preferred Marketing Developer Innovation Competition for its Open Signals offering, today announced a partnership allowing brands and agencies to buy Facebook ads in complete synchronization with TV commercials.
Optimal and Civolution worked together on the first campaign using this product for a client's upcoming entertainment launch.
"We were blown away by seeing a 60% lift for the Facebook News Feed ads that were synchronized
Optimal and Civolution worked together on the first campaign using this product for a client's upcoming entertainment launch.
"We were blown away by seeing a 60% lift for the Facebook News Feed ads that were synchronized
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