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Pack Solution Reflects Uniqueness Of New Energy Drink
Based in Sweden, IO Drinks AB has created a completely new energy drink, Ceethree's iO, based on Green Coffee and Guarana, containing a variety of fruits and herbs and free from artificial flavours, colours and extracts. The result is a fresh, fruity drink that provides caffeine (the equivalent of a cup of regular coffee), antioxidants and vitamins in their purest form.
To effectively convey the uniqueness of the product, IO Drinks has selected the world's first stackable plastic beverage container with a flip-top cap, developed by Cubis Ltd, which has been specifically designed for on-the-go consumption.
The innovative, patented 25cl Cubis container is square and stackable, reducing CO2 emissions thanks to more efficient transportation, and maximising retailer shelf space. For the consumer, the container offers the same lightweight, easy handling benefits of plastic, with the added convenience of one-handed opening and a distinctive shape that creates on-shelf impact.
Brand differentiation is further achieved thanks to the full body sleeve from CCL Decorative Sleeves. UV Flexo printed in five colours on 50 micron OPS, the sleeve's design conveys the natural qualities of the product with a matt lacquer effect to accentuate its organic properties. Equally important, the sleeve provides effective tamper-evidence with perforations for easy removal at the point of consumption.
Sleeving offered the best solution to combine effective decoration with tamper-evidence for the unusually-shaped container. CCL Decorative Sleeves' technical expertise ensured effective shrinkage to the container to maintain the quality and clarity of the graphics.
"Ceethree's iO is a concept brought to life by energetic people for energetic people and it was essential that its packaging reflected both the quality and uniqueness of the product," comments Magdalena Adaktusson, Managing Director, IO Drinks.
"Cubis and CCL Decorative Sleeves have responded perfectly to this brief with a fast and professional service. The result is natural energy in a good looking box."
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