This award is presented for products that combine particularly innovative technologies with high-quality performance and design features. In 2013, a ZEISS camera lens was selected as the best in its class.
At this year's ceremony for the coveted EISA Awards, the international jury - comprised of the editors-in-chief of leading photography journals in 16 European countries - selected the Touit 2.8/12 lens as the "European Compact System Lens of the Year 2013 - 2014".
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