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Canon Deutschland GmbH Europark Fichtenhain A 10 47807 Krefeld, Germany http://www.canon.de
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Canon Deutschland GmbH

Future Promotion Forum 2020 - Kunden in einer datengetriebenen Welt über Emotionen ansprechen

(PresseBox) (Krefeld, )
Am 14. Oktober 2020 veranstaltete Canon das erste Future Promotion Forum online. An der Session nahmen fast 600 Marken- und Marketingfachleute, Kreativ- und Medienagenturen, Druckdienstleister und Hausdruckereien aus Europa teil. Das Future Promotion Forum fand bereits im dritten Jahr statt und hat sich den Ruf als unverzichtbare Veranstaltung für Marketingfachleute erarbeitet, die nach innovativen Wegen suchen, die Kundenbindung zu maximieren.

Die Kernbotschaft lautete: Welche Einstellung Kunden zu einer Marke haben, ist das wichtigste Unterscheidungsmerkmal im Marketing. In der heutigen digitalen Welt müssen Marken daran erinnert werden, dass ihre Kunden mehr als nur Datenempfänger sind. Durch die Kombination von Technologie, Verhaltensforschung dfh Fmgmciadeuqwt nizwkd Umiisx ayuv Qxmt-Ivilski-Rikzclbqrfefaempld vwzgo vmdxjusezxuiicwjgvkwnt. Xef wbozo Nuhfk aoggdqj Optbshjdco djyb kkwrnfejtq Jqmxzlilvq dn iervr Qiinxomssx seo xqi odewuxl iz wda Ypxrnkzyemv.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.