Die Technik-Branche rechnet trotz angespannter Liefersituation mit einem erfolgreichen Weihnachtsgeschäft. Dies teilen der Handelsverband Technik (BVT) und die Marktforscher der GfK, ein weltweit führender Anbieter von Daten und Analytik für die Konsumgüterindustrie, anlässlich der Jahreswirtschafts-Pressekonferenz am 4. November in Köln mit. „Keiner muss in diesem Jahr nur Socken verschenken. Die Händler haben sich wie noch nie mit Ware eingedeckt. Aber sie gehen natürlich mit klopfendem Herzen in das Weihnachtsgeschäft. Wir raten dennoch die Wunschgeschenke frühzeitig zu kaufen. Überdurchschnittlich beliebte Produkte können wie immer schnell vergriffen sein“, so BVT-Geschäftsführer Steffen Kahnt.
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