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Bundesverband Interaktive Unterhaltungssoftware e.V. Charlottenstraße 62 10117 Berlin, Germany http://www.biu-online.de
Contact Mr Christian Brehm +49 30 24087790
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Bundesverband Interaktive Unterhaltungssoftware e.V.

BIU kooperierte mit Studenten der Hochschule Aschaffenburg zur Markenwahrnehmung der gamescom

(PresseBox) (Berlin, )
Studierende des Studienganges Kommunikation und Dokumentation der Hochschule Aschaffenburg haben in Kooperation mit dem BIU - Bundesverband Interaktive Unterhaltungssoftware e.V. und der Koelnmesse eine Markenanalyse der gamescom durchgeführt. Die Analysen beruhen unter anderem auf über 500 Interviews und lieferten klare Belege für die Stärke der Marke und Messe gamescom. So wurde deutlich, dass die zahlreichen Besucher die Atmosphäre der gamescom und die Vielfalt des Softwareangebotes ganz besonders schätzen. Für positive Überraschungen sorgte die enorme Bandbreite der gamescom mit Angeboten wie gamescom festival, gamescom cosplay village und gamescom campus.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.