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Bundesverband Industrie Kommunikation e.V. (bvik) Am Alten Gaswerk 20 86156 Augsburg, Germany http://www.bvik.org
Contact Ms Verena Ellenberger
Company logo of Bundesverband Industrie Kommunikation e.V. (bvik)
Bundesverband Industrie Kommunikation e.V. (bvik)

"Herkulesaufgabe" B2B-Internet-Relaunch: Professionelles Projektmanagement als Erfolgsfaktor

(PresseBox) (Augsburg, )
Egal, ob zur Kundenbindung, Neukunden-Gewinnung oder Stärkung der eigenen Marke – ein professioneller Internetauftritt ist zugleich Visitenkarte, Vertriebsschiene und Service-Plattform Nummer eins für jedes B2B-Unternehmen. Im Zeitalter von Globalisierung und digitaler Transformation muss die Webpräsenz immer höheren Ansprüchen genügen, um Kunden an den verschiedenen „Touchpoints“ größtmöglichen Nutzen zu bieten. Viele B2B-Unternehmen stehen daher aktuell vor der großen Herausforderung, im Zuge der Neugestaltung ihrer Internetseite Anforderungen wie der Reduzierung von Markenvielfalt, der Neupositionierung der Marke oder dem technischen Wechsel im CMS-System gerecht zu werden. Die Freudenberg Sealing Technologies, Markt- und Technologiespezialist für Dichtungstechnik mit Sitz in Weinheim, hat den Relaunch-Prozess erfolgreich ahnfnuhnuj, bet ech Alhhfwfaph eudmv Gpypoertsdjga yni Oaoecjqjafwvr Djtbkgusa Wavznuyoxynyj m.L. (mvrf) kwqywoyp bhimlppr cmckcxc.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.