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bmp investment BETEGY (iteelabs Sp. z o.o.) on a growth course with 'Sports & Data'
BETEGY is using current financing to expand its service internationally and further develop its product into a comprehensive insight and prediction platform for soccer fans
In the financing round, the valuation of which significantly exceeds that of bmp's initial participation from only 18 months ago, bmp's share was slightly reduced from 30% to almost 25% by the entry of a private investor. The newly acquired capital will be used to advance further product development and international expansion, as well as to establish additional B2B collaborations. So far, BETEGY has been able to win over among others ESPN, the largest sport network in the world, as a B2B client.
The online recommendation service BETEGY has developed its existing product offering into an all-in-one data solution that provides soccer fans with a central access point to deeper insights on soccer matches. Furthermore, starting in 2014, BETEGY will process more data, add other soccer leagues to the 20 already in its portfolio, and press ahead with the corresponding product and marketing localisation.
Jens Spyrka, Chairman of bmp media investors AG: 'BETEGY has developed a sought-after premium product for its users and is presenting itself as an exciting partner for international media companies, which can offer innovative sport content to their customers with help from BETEGY. We are delighted that top clients such as ESPN have chosen to collaborate with BETEGY on their premium environments and look forward to other exciting collaborations for the 2014 World Cup.'
BETEGY (iteelabs Sp. z o. o., www.betegy.com) provides online-based forecasts regarding the outcome of soccer matches. BETEGY analyses statistical data and current reports to help its users determine the best possible winning chances. For this, BETEGY uses its own unique and self-learning algorithm to include and weigh up various relevant statistical indicators such as the results of previous matches, current place in the tables, goals scored, etc.
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