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bmp acquires stake in department one GmbH
As a profitable full service agency, department one offers customer loyalty programmes to its customers from a single source. The agency was founded in 2006. Since then it has implemented over 100 campaigns and won numerous national and international creative awards. department one advises well-known brands such as Ferrero, McDonald's, AB InBev, L'Oréal, Pepsico and Freixenet in all matters from planning cross-channel campaigns to integrated implementation in online and offline media. department one uses its proprietary technology platform here to optimise campaigns for increasing customer loyalty and make them easier to measure. The platform offers a broad toolset for the individual rollout of campaigns for product and POS activation, collection, bonus and loyalty campaigns as well as the mechanics for prize drawings and games. In addition, customers can use the platform to measure their campaigns.
bmp's investment will enable department one to further develop the platform's technology and strengthen the team with additional experts.
'One of the greatest challenges in modern marketing is to manage the channel diversity from social, mobile and classic media and Internet to point of sale. Together with our customers, we have created a platform for this purpose that we can further develop and market more aggressively both on a national and international basis thanks to bmp's participation', said Ulrich Pietsch, managing director of department one GmbH.
'Online and offline media are converging to an ever increasing extent and requiring that brands have integrated and more complex communications concepts which can be better managed with the help of technology-supported tools. department one's integrated products and services, expertise and current development convinced us. We are pleased by the growth and synergy potential in the bmp portfolio', stated Jens Spyrka, member of the Executive Board of bmp media investors AG.
About bmp media investors:
The private equity company bmp media investors AG (ISIN DE0003304200) invests in highgrowth companies in the area of media and marketing services in Germany and Poland. It focuses on companies in the seed, start-up and expansion stages.
Since 1997, bmp media investors has been investing in media and marketing service companies. Some of its most successful exits include eProfessional, Gamigo, YOC, K2, Bankier, Nokaut and nugg.ad. Companies such as brand eins, dailyme, Xamine, iversity, K2 and Retresco are in its current portfolio.
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