Kombinierte digitale und reale Erlebniswelt
Kommunikativer Ansatz und Motto "Crafting Connections With You"
Prominent besetztes Vortragsprogramm mit Live-Übertragung
Mehrfachnutzung des Standaufbaus aus nachhaltigeren Materialien
"Best of the Best" interzum Award für Arfinio® Technologie
Covestro und die Kölner Agentur Uniplan sind Gewinner des diesjährigen Red Dot Design Award in der Kategorie "Digital Solutions – Trade Fair". Beide Partner werden für eine integrierte digitale und reale Erlebniswelt ausgezeichnet, die sie anlässlich der führenden Kunststoffmesse K 2022 entwickelt haben. Sie basiert auf drei Säulen: der digitalen Plattform SPACE, dem integrierten Standkonzept STAGE einschließlich Vortragsprogramm und der Forscher-Porträtserie MEET THE INNOVATORS.
"Mit unserer vielschichtigen Kampagne verfolgen wir das
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Diezdeihzia cr Ugboimhgrdn
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